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Free Speech Alley
- Maggie Landry
LSU held several holiday events on campus on Tuesday, Nov. 27, for students, children and faculty to have an enjoyable holiday season and to make final’s week more bearable.
Holiday performances were held in the LSU Student Union Theatre at 5 p.m. The performances included holiday sing-a-longs, dancing, spoken word, and a special visit from Santa and Mike the Tiger.
Also, the African American Cultural Center hosted a Pre-Kwanzaa Celebration at 5:30 p.m. This event was held to celebrate the traditional African values of family, community, responsibility, commerce and self-improvement. This who attended enjoyed music, dance, food and storytelling.
Later from 6-8 p.m., LSU Staff Senate held its annual Holiday on Campus, which had arts and crafts, door prizes, entertainment, games, photos with Santa and refreshments. Donations were brought for Toys for Tots and the LSU Food Pantry.
Another big event that took place is the tree lighting in Free Speech Circle at 7:15 p.m. Free CC’s Coffee House cocoa and coffee was available.
Mass Communication students celebrate at the tree lighting ceremony.
Lastly, the 5 and the 459 dining halls had the LSU President’s Late-Night Breakfast from 10 p.m. - midnight. Students were encouraged to eat an early breakfast and possibly see President F. King Alexander.
Mass Communication students Brooke Smith and Mackenzie Messer enjoy pancakes at Late-Night Breakfast.
- Maggie Landry
Tell me where you are from and what high school you attended
I am from Westlake, La. and I went to Westlake High School.
How old are you and what is your major?
I’m 19 years old. My major is mass communication. I am concentrating in PR with a minor in business admin.
How long have you worked with ImPRint?
My first semester of freshmen year, so it would be a year. That is actually surprising.
What is the best lesson you have learned while working with ImPRint?
How to deal with difficult clients. In PR, you never know who your client is going to be and you have to be ready to accommodate all kinds of clients based on their wants and needs.
Where do you see ImPRint in the next year or so?
I see ImPRint growing in not only clients but also in members. ImPRint is such a unique opportunity and I have plans to make that more known throughout campus.
What advice do you have for freshmen or for any public relations students?Get involved in much as you can with Manship. For PR students, getting involved with PRSSA and ImPRint will grow you as a professional. When you get involved with organizations the experience is as good as you make it, so make sure to apply yourself to get the most out of it.
What is your favorite thing to do in your free time?
My favorite thing to do in my free time is to go to coffee shops and to pet my dog [Bitty].
Favorite TV show?
Sex and the City
It is a close tie between Halloween and Christmas.
Venti Strawberry Acai Refresher with no strawberry inclusions.
What is your ideal rainy day?
I would wake up around 11 a.m. and then I would put on nice jeans, a black t-shirt and Chelsea boots outfit. Then, I would go to a coffee shop and spend a few hours reading a book. Next, go home and take a nap. Wake up and go to Buffalo Wild Wings and get a queso and chips with a small honey barbeque boneless wing. Then, I would go home and take a hot bath with a bath bomb from Lush. Grab a pint of Bluebell Cookies and Cream ice cream while sitting in bed with my dog watching trashy reality TV until I either finish the ice cream or fall asleep.
We are so excited to have Sam as our new co-director and to see her in this new role next semester.
Even after three years at LSU, I still find myself feeling very overwhelmed and stressed about school and/or my personal life. Whenever I find myself in these situations, I practice a few techniques I have learned over the years. Managing stress in college is vital to your success.
While reading this, please keep in mind that everyone is different and will handle manage stress differently. Therefore, my methods might not work for you but it could give you an idea of what will!
College students are known for procrastinating and with everything else you have going on besides school, it is easy to leave schoolwork for the last minute. Save yourself the ultimate stress and DO NOT PROCRASTINATE. Once you are in college, you could find yourself taking twelve to eighteen credit hours a semester. This means quizzes, assignments, projects and exams can pile up quickly and you may find they fall on the same week.
Believe me when I tell you procrastinating is not worth the amount of stress and lack of sleep it will cause you. The best way to avoid procrastinating and getting your school work done in time is by simply planning ahead.
A perfect example in my life just happens to be this week. I have an assignment due on Wednesday, a quiz on Thursday and an exam on Friday. I make a plan to get the easiest one out the way first and work my way up to the hardest one. In order to do this, I create a false due date in my head by telling myself that everything is due the day before the teacher’s due date. This allows me to get a heads start on my work, which in turn lower my stress. Even if I do not completely finish the task on the same day, I have some time before the actual due date to complete my work. So for this week, I will start and try to finish my assignment on a Monday, start studying for my quiz on Tuesday and start reviewing my exam material on Wednesday. By working on my easiest assignment early on, it gives me more time to be prepared for the most important assignment: the exam on Friday.
Managing stress is all about priorities! You will notice your priorities changing throughout your college years (mine definitely did!). It is all about being able to balance everything and being happy with the results at the end of the day. If you prioritize going out (to Tigerland) or binge watch a show on Netflix over studying, you will quickly find out that your grade on that quiz for your easy class was not as good as you thought it would be. If you had put in the time to review your materials and waited to go out after your quiz, you might have gotten a better score.
Oh, and if you think and all-nighter will help, trust me it does not. Sleep is the one thing that will keep you sane throughout college. Not only is this about priorities but simply about time management.
Most importantly, I use my weekends to decompress from the previous week and relax with friends and family. I start planning for a busy week on a Sunday afternoon to get ready for the week ahead. For my busy schedule this week, I made sure to start and finish this blog a few days before its due, and that alone has already made me feel less stressed. I am in control of my stress and are getting the results I want by following these tactics and so will you!
- Camille Amadeo
Photos courtesy of Pexels.com
Why are the majority of PR positions dominated by women, yet the CEOs are mostly male?
A quick glimpse into gender inequality in the PR world.
What is going on?
1. Women hold 65%-85% of all PR positions, yet only 30% of all global PR agencies are run by women.
2. Women are being passed up for leadership positions because of family-planning and having fewer “connections” than men.
3. Women believe that their contributions and achievements will be seen without pointing them out.
What can we do?
1. Eliminate stereotypes. When a man asks for a raise, he is seen as strong and motivated. But, when a woman asks for a raise, she is pitied or made to feel less than. Let’s get rid of that.
2. Appoint more women to boards. If more women are in charge of hiring, more women will be hired. Simple.
3. Women need to show off their achievements without feeling like they are bragging. If you aren’t proud of your own achievements, how do you expect your boss to be?
2014 World PR report
https://qz.com/631499/public-relations-agencies-are-dominated-by-women-so-why-are-all-their-leaders-men/ https://www.ipra.org/news/itle/gender-imbalance-why-is-the-female-dominated-pr-industry-still-led-by-men/ https://www.linkedin.com/pulse/why-so-few-women-board-female-dominant-pr-industry-sarah-leembruggen/
People tend to think they know what public relations is about, but I am here to breakdown some common myths of the profession.
Common Misperception #1: Public Relations is all about lying
The public relations field is actually about telling the truth and building trust. If we lie to the public, we will be found out and then we lose all footing. We can only keep the public on our side by being transparent, so we share accurate information about our clients and their stories.
Common Misperception #2: We drink… A LOT
This is a myth spread mostly by TV and movies. For some reason Hollywood thinks PR pros sit around drinking and lunching or brunching. Some people like to have a sip after work but not everyone drinks
Common Misperception #3: Social media is our end all be all
People think that we only use social media as a tool. To be a great PR person you have to understand that not everyone uses social media the same. Some people use many social apps, some use a few, and some use none at all. If we only focus on social media, then we are excluding people from getting information.
Common Misperception #4: Our job is 9-to-5
PR people tend to be shown as working in offices and not having any at home work to do. This is quite the contrary. Whenever a PR person sees a newspaper or a commercial – sometimes even about a client’s competitor – your mind goes right back to work thinking of new strategies to use.
Advertisement is only getting more expensive and in a world that we live in who view ads anyways? Ads and commercials are one the pesky things people my age don’t want to deal with, they are annoying and there just in the way. So, what now? Brands are constantly in the look of innovative ways to reach customers. It’s no news that social media is becoming the most powerful and inexpensive marketing tool. Social media, if used effectively can promote your brand to wide range of demographics.
It you’re a fashionista like myself you may be wondering what does this mean for fashion brands or clothing lines? Are they just going to have the whole catalog on Instagram? Well, influencers are here to change the game. A social media influencer is a user on social media who has established credibility in a specific industry. A social media influencer has acces to a large audience and can persuade others by virtue of their authenticity and reach
Fashion influencers can help fashion brands that are trying to distinguish themselves on the market. Whether you are a small boutique in town or you are fashion runway designer, fashion influencer can change the way your brand gets noticed and here are the reasons why
Clothing lines like Levi and DKNY probably have spent top dollars on television, magazine ads, and billboards. They probably could have saved themselves some coins if they endorse a fashion influencer. They followers are not your followers and vice versa, having a social media ambassador opens the door to thousands of followers that are potential customers to your business.
Its known that word of mouth is one of the most effective ways to promote you brand. It’s as simple as sending a fashion influencer in your area a sneak peak or limited edition from your clothing line for her to review to her followers. Following the WOMMA guidelines will have people running to the outlets or rushing to follow the link to see where I can get that item.
Shopping is difficult and shopping online is even worse. No one is really a size 2 and kudos to you if are but the average US woman size is 16-18. With that being said, when we look at the model wearing the clothing line we want to have a visual representation on how that clothing item would look on us. Having a social media influencer wearing that same clothing item on Snapchat or Facebook would give customers a more realistic representation of what the item looks like, which will incline customers to purchase your clothing.
Engagement! Engagement! Engagement!
In the words of the prominent Beyoncé Knowles “If you like it then you shoulda put a ring on it.” no im not talking about marrying your baby daddy I’m talking about social media engagement. Social media engagement measure the public shares, likes and comments for a brand’s social media efforts.
So imagine Beyoncé post a pic on the gram wearing LSU gear from the Barnes and Noble, and she captions the picture #GeauxTigers Tiger from @LSUBarnesandNobles. Okay I know not gonna happen but let you girl dream. The number of likes, shares, re-tweets by LSU students and Beyoncé fans would massive. Literally social media would have shut down for the rest of the day.
Think about what fashion influencers can do for your brand in a much smaller scale of course.
Fashion influencers can amplify your brand by introducing it to their loyal followers which will increase your brand visibility and recognition. Fashion influencer receive clothing and they review your product. If good it can trump sales, if bad it can serve as constructive criticism for you to do better. It’s basically a win-win situation. If you are looking for ways to spice up your brand or simply increase your following, try finding a local fashion influencer in your area because why not?
SXSW, for anyone who doesn’t know, is a huge film, interactive media and music festival and a series of conferences that takes place in downtown Austin, TX.
Not only did I get to attend this, but I got to network with lots of PR professionals from Pierpont Communications, Edelman, Muck Rack, Texas Medical Association, Public Relations Society of America (PRSA)’s Austin chapter, and HomeAway. They all had such amazing advice for us, especially since we are about to be thrown into the professional world.
Here are some of the most important things I learned during my trip:
Find common ground with people you disagree with:
This tip actually came from a member of Texas Medical Association’s marketing team. In order to have a conversation rather than an argument, it is best to find something you can both agree on. If your opposition can see that y’all have similarities and are working towards some common goal, they will be more willing to listen to you.
When you don’t know what to post, about think of the three H’s:
Holidays, Hashtags and History. Alissa Lippman had some excellent tips on social media content. Followers really like to see and will typically respond well to a brand or company using these three topics when there isn’t much else going on. Another insight she gave, was that followers care more about moments and emotions than they do about the perfect picture or caption from a company. They like to feel a personal connection and it makes an online presence feel like a two-way conversation.
You can’t ignore anything anymore:
We live a viral and trending world. Any mistake, minor or major, will depend on how you handle it. If you are dismissive or rude, that will most likely explode in your face but if you handle it professionally, you or your company will recover. We can’t be afraid to make mistakes but we have to know how to manage them. This idea came from Nancy Elder and Linda Boff’s talk on reputation management.
This seems obvious but hear me out. Consistency is a virtue of mediocrity. If we just repeat what has worked in the past, then we aren’t growing and chaning with the rest of the world. Carmen Medina challenged all of us to seek disagreements, evaluate priorities instead of the costs and to let people do what they are good at. She also said that calendars and schedules are the most important weapons and I absolutely loved that! She said that they should reflect individual priorities not simply what we are expected to do or have to do.
I cannot express how thankful I am for the opportunity to go to SXSW! I had such a blast and will be posting soon on my own blog about my personal experience!
Imagine this: You walk out of a room of young professionals discussing the best practices for recruitment in student run firms, only to be greeted by an enormous manatee floating in a canal adjacent to your hotel.
Through PRSSA’s National Assembly in Miami, I don't have to close my eyes and imagine what on earth this would look like because as Louisiana State University’s delegate to Assembly, this was my reality for four days as I represented my school with around 150 other delegates from across the United States and South America. National Assembly, much like National Conference, is an opportunity to network with other young pre-professionals and attend sessions led by public relations experts to hone your craft with the main purpose of electing the new National Committee members in a day-long session.
Upon arriving, I assumed I would essentially be attending assembly then going on a solo-vacation of sorts in my spare time. I should've known better— there’s no such thing as a shy PR delegate. At assembly you meet equally dedicated PRSSA executive board and student firm members eager to share the secrets of their chapter’s success, recruitment strategies, and discuss organizational structuring to help improve the quality of you and your chapter’s PRSSA experience. On my first day I made two friends in the lobby who quickly became my go-to buddies for exploring the city and debriefing newfound strategies to bring back to my firm at the end of the day as we sat on the shores of South Beach. By the end of the week, I felt as though I had made 15 new like-minded best friends from across the country who I not only plan on visiting and keeping in touch with, but who share my motivation and inspire me to be a more driven professional and a better friend. We have a group snap so, yeah, its pretty serious.
Focused sessions based on the position you hold in your chapter helped me collaborate with other student firm leaders in a group discussion on ways to improve from conflict management, to client relations, to pointers on being taken seriously as a college student when you pitch real businesses prices for your services. Delegation wide sessions on ways to deliver savvier pitches on sensitive subjects such as asking for funding and more interpersonal topics like reaching out to professionals and faculty members for mentorship gave way to advice on how to get the most out of being an executive board member with personal accountability to your organization. Equally as constructive were the guest speakers from multiple facets of the PR Industry and Miami-based agencies who gave sage advice on sensitive topics such as crisis-management and resolution, areas that interest me but with which I had no personal experience or background prior.
The personal accountability that weighed most heavily on all of us was our duty of carefully reviewing and electing new officers to National Committee, compromising all presidential and vice-presidential offices. While definitely the most arduous and long day of the conference, it was necessary to see the legislative backbone and inner-workings of our organization during the voting process to fully understand the meticulous planning our organization carries out and in extension the legal an logistic aspects of the PR Industry on the whole. Between multiple qualified candidates for each position, several motions to attend Q & A sessions in order to garner more information to make the difficult choice of picking a candidate, and dashes outside to finally stretch our legs and experience a brief taste of freedom before resuming deliberation I certainly have a newfound respect for past and future delegates as well as the preparation and achievements of every candidate who ran for office. Voting was done electronically, but make no mistake, there was still room for surprises and even some shocks in-person on the assembly floor. Each candidate choses was highly qualified and I look forward to seeing the new benefits and innovation the 2018 National Committee will bring to the table.
From Miami’s flourishing arts district, to a brief foray to the northernmost Florida Key for lunch, and the countless LinkedIn requests from new friends over Cubano sandwiches downtown I can truly say PRSSA gave me opportunities I wouldn't have been able to pursue on my own. I’m so eager to bring all the new ideas assembly gave me back to my chapter and firm
over the next two years of my college journey. My only complaint? Apparently you cant take a manatee home with you on an airplane as a checked bag.
Being the unprepared student that I am, I walked into MC 2035 not knowing what the name of the class was or what I was going to learn over the semester. This was simply a required class I had to take. After the first lecture, I realized how interesting the class was going to be.
“A brand is the sum of all the emotions, thoughts, images, history, possibilities and gossip that exist in the marketplace about a certain company.” -Luke Sullivan
A brand is not just a logo or a font, it is the personality of a company. Branding is the reason you choose a certain company over another. It is a promise to your consumers; it is a promise to deliver an experience or results. Brands communicate this promise by having an interesting, consistent look and a strategy. By having a strategy and consistent look, brands become familiar to the audience.
Digital branding is when a brand uses digital channels to show their purpose as an engagement program. Digital branding is constantly changing. There are more and more media platforms every day, this impacts digital branding. The shift from having three or four news outlets on television to millions on the internet is a great example. There is more content available to society than ever before. This means there are more channels to manage and coordinate, but simply it does not change that much. Companies are still communicating a brand message.
This class has forever changed the way I watch commercials on television or advertisements online; I will always try to analyze and see if it is central or peripheral route processing.