Women in Public Relations

Why are the majority of PR positions dominated by women, yet the CEOs are mostly male?
A quick glimpse into gender inequality in the PR world.

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What is going on?

1. Women hold 65%-85% of all PR positions, yet only 30% of all global PR agencies are run by women.

2. Women are being passed up for leadership positions because of family-planning and having fewer “connections” than men.

3. Women believe that their contributions and achievements will be seen without pointing them out.

What can we do?​

1. Eliminate stereotypes. When a man asks for a raise, he is seen as strong and motivated. But, when a woman asks for a raise, she is pitied or made to feel less than. Let’s get rid of that.

2. Appoint more women to boards. If more women are in charge of hiring, more women will be hired. Simple.

3. Women need to show off their achievements without feeling like they are bragging. If you aren’t proud of your own achievements, how do you expect your boss to be?

Sources:
2014 World PR report
​https://qz.com/631499/public-relations-agencies-are-dominated-by-women-so-why-are-all-their-leaders-men/ https://www.ipra.org/news/itle/gender-imbalance-why-is-the-female-dominated-pr-industry-still-led-by-men/ https://www.linkedin.com/pulse/why-so-few-women-board-female-dominant-pr-industry-sarah-leembruggen/

-Samantha Lanham